What is the difference between content writing and copywriting?

To be clear: content writing is NOT the same as copywriting. Many confuse the two as one-in-the-same. And while they can absolutely dance beautifully together, typically content writing is intended to make a connection with your audience vs. having a clear CTA with the intention to SELL right there. BOTH are important! BOTH serve to create impact!

Content writing: think of this as nurture sequence emails, social posts/videos, anything that shows the customer you care without attaching your ‘hot item’ as the only means to gain value.

Copywriting: think sales pages, sales-focused emails – anything you share with your audience that includes a clear BUY button as your CTA.

How does ghostwriting work?

  1. We will get on a zoom call (or in-person, if local) and dissect your thoughts, all of which will be recorded via audio.
  2. Together, we will craft a rough outline to weed out the thoughts that don’t flow and weave together a juicy sequence of thoughts that align with your vision. I always encourage my authors to be unattached in the sense that there is always space to create more books with those brilliant ideas. The key for your reader is clarity, value, and to evoke an emotional response that creates an action that causes transformation on some level. You are the guide.
  3. I will map out the final outline from there and send to you for approval. There is an option here to work with an agency additionally that does outlines specifically for non-fiction books. I have one that I love, that has helped me create a few outlines for myself and others.
  4. We will come up with a realistic timeframe for first draft, revisions, final draft. Editing is NOT included, but I do have some connections for that piece as well. I have chosen not to do the editing myself because I am the creator, and staring at the same piece of work for months will require a second set of eyes! Plus, editing is a whole different skill-set, which I appreciate fully.
  5. Once the outline is complete and we’ve established a timeframe, I will get to writing. I will send over a few pages for your review to ensure I have your voice and the tone you’re going for dialed in. Remember, I am not you so the more YOU you can be with me, the easier it becomes to take on your voice.
  6. Once you’ve provided feedback on voice and tone, I will keep on jammin’!
  7. I typically work with my clients using voice memo or Voxer with any input needed, or notes the author wants to include. Any written materials already created that fit into the outline are provided to me by the author as well.
  8. We make a baby together! Not weird like it sounds. But lemme tell ya, once this baby is done you will get what I mean! #work
  9. Editing will provide feedback, which modifications will be made from.
  10. You will work with a designer for your cover and depending on how you choose to publish (self or with a publisher), some of the steps, such as editing, design and print, will be lumped together.

The typical timeframe for the first draft to be completed is 6 months. However, depending on the involvement of the author, this process can be streamlined and happen much sooner. Self-publishing does happen much quicker than traditional publishing (most publishers publish the book 9-12 months after it’s been finalized, so keep that in mind). There are benefits to both.

Investment for a full-length manuscript begins at $50k.